The Purpose of Business is to Create and Keep a Customer

One of my all-time favorite business quotes is from the sagacious Peter F. Drucker, who said “The purpose of business is to create and keep a customer”. In Management: Tasks, Responsibilities, Practices Drucker spends a whole chapter discussing what exactly a business is. Have you ever stopped to try to articulate that? What exactly makes…

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Lead Magnets on Medium? Yes We Can!

When I moved my blog over to Medium one of the things I really missed was the ability to bring my lead magnets. It’s so nice to be able to offer someone a downloadable item in exchange for their email address — it’s a great way to grow your email list, and it’s nice to connect readers…

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Why Can Asking “Why” Lead To Better Answers?

This post originally appeared on the MemberMan Blog. Have you ever been annoyed at a three-year-old asking the dreaded incessant “why why why”? Maybe the next time a small child peppers you with whys, you might want to cut them some slack. In fact the “5 Whys” technique is recognized as one of the most…

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Manifesto vs. Catechism

A manifesto is a public declaration. It’s your however-many-theses that you nail up on the church door. It’s your platform to stand up and declare war on the status quo. A catechism, on the other hand, is your answer to the question “who are you”. It’s a concise summary of the principles that you believe…

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Rules to Live By

Going through my journal the other day, I found this list of rules for myself that I had compiled years ago. Still pretty relevant. What rules do you live by? FOCUS on your mission. Don’t get distracted by details. Do not rely on anyone for happiness, but allow yourself to be a source of joy…

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George Nakashima: “It requires a genuine fight to produce one well designed object of relatively permanent value”

George Nakashima: “It requires a genuine fight to produce one well designed object of relatively permanent value”

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Pronounceable Password Generator

Here’s a neat little snippet of Ruby code for generating pronounceable passwords. View the code on Gist. Just call PronounceablePassword.generate_password! and you’ll get a nice password like “drawcansir-60-lungi” Of course, you should remind people to change their generated password, but this is useful for resetting passwords and simplifying a signup process. You can also seed…

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Art of Mission, Inc. is now The Small Idea Company

Why the change? It took a few hundred times of having to explain that no, “Art of Mission” is not a missionary agency, or no, we have nothing to do with historical California missions, or no, we’re not an art gallery. The new name gives context to our company. I’m very happy with it because in…

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